There are some things in life that make me exclaim, either in my head or out loud, What. The. Fuck?!
This is one of those such moments, were I discover the lovely people over at Kraft – the makers of Vegemite – have created a My First Vegemite
For the little tackers. Awww, isn’t that cute?
It comes complete with extra B vitamins, a “toned down” flavour and half the salt – pardon me, sodium content – of the regular kind.
The former-health-nut-before-I-became-a-realist in me is nodding and saying “yep, awesome, half the salt content, gotta be good”.
The rest of me – the realist is screaming a number of things. I think what is irking me most is the name: My First Vegemite. I mean, if they’d taken the regular stuff, halved the salt sodium content and just sold it with a bit sticker saying “now with reduced sodium” I woulda probably grumbled a bit about adulterating an iconic food before even trying it.
No, I can’t help but feel